![]() ![]() RealValue is our algorithmic suite that applies optimizations to amplify what’s working and eliminates what’s not. ![]() Our audience design solution continuously analyzes over 5 billion data points across 10k+ behavioral, demographic, psychographic and contextual audience segments to determine the optimal programmatic media strategy unique to our client. Our tech stack’s data sources develop bespoke audiences for clients to activate in their digital strategies including customer personas, propensity models, look-alike models, offline models, retargeting strategies and suppression models. Audience DesignĪudience design harnesses the power of first-, second- and third-party data to create custom targeting strategies to reach the right audience with the right message at the right time. With a customer-first and ever-evolving approach, our technology team, including data, science and analytics (DSA), is creating a future-proof system for all the necessary elements required to run a successful digital agency, where strategy becomes execution to deliver tangible results. Goodway’s Ad Tech Stack Meets Modern Marketers’ Needs #GOODWAY TECH FULL#Our combination of bespoke technology and top ad tech platforms offer a full ecosystem that delivers the best experience for internal users such as traders and analysts – and external clients alike. Getting the audience targeting, granular measurement and deep insights modern marketers need is becoming increasingly difficult as identity, privacy and regulation policies continue to present some of the biggest challenges facing agencies and brand marketers.īut Goodway Group’s award-winning ad tech stack overcomes these hurdles by leveraging technology to create scaled efficiency that empowers human talent: It’s complex technology custom built to deliver sophisticated targeting, efficient buying and advanced measurement for agencies and advertisers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |